Thank you so much for following up, that is how you get anywhere in life. This is an actual reply Cathy, our CMO, once got: If you’re offering value to your potential customers, usually they’ll feel grateful, enjoy your interest in them, and admire your persistence. I felt that when I first started sending follow-up emails. Sometimes you may feel that follow-ups will make your prospects feel stalked and downright angry. You make them feel you are not bots, but real human beings who actually care more personally about the people you’re addressing. You make them feel you didn’t just send a huge amount of messages in bulk and forgot about it the moment you hit “Send”.
Second of all, you make them feel you actually care about their reaction or lack thereof.First of all, just by the fact that you do more than most people who contact them, you make them notice you.
This means that just by sending follow-ups, you actually stand out from the crowd.Īnd this can make your prospects see you differently than your competition. You actually show more interest in starting a relation with your prospect than the majority of cold email senders that ever reached out to them. Which means that if you do follow up after sending the opening message, you are in a quite limited group of people who do that. In short, hardly anyone sends follow-up emails. Considering that not all cold emails are sent for sales purposes, the overall rate of cold emails that are never followed-up may be even higher than that.
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Start free trial Why should you always send follow-up emails?Īccording to our research, even one follow-up email can increase your reply rate by 22%.Īnd trust me – not that many people do actually follow up with prospects.Īs pointed out by Christine Georghiou in her article, “70 percent of sales emails stop after the first attempt”.
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